Aurora HUB
Aurora HUB
Learning
Service Design
Company
new ways of working
Client
AB InBev
AB InBev is a global company with headquarters scattered across the world, especially in the Americas and Europe. Maintaining internal process unity among its branches worldwide is a hypercomplex task for a company of this magnitude.
The challenge of executing processes consistently directly affects how data is generated throughout the company, making it even more challenging for the AB InBev strategic team to interpret and leverage that data effectively. Imagine having a company with a global presence, but each region generates data in different ways, requiring the unification of these data sets for strategic decision-making. Quite a challenge, isn't it?
AB InBev is a global company with headquarters scattered across the world, especially in the Americas and Europe. Maintaining internal process unity among its branches worldwide is a hypercomplex task for a company of this magnitude.
The challenge of executing processes consistently directly affects how data is generated throughout the company, making it even more challenging for the AB InBev strategic team to interpret and leverage that data effectively. Imagine having a company with a global presence, but each region generates data in different ways, requiring the unification of these data sets for strategic decision-making. Quite a challenge, isn't it?
To move towards this desired unity, AB InBev has implemented a program called Aurora, which trains teams from various regions worldwide to align their processes and data according to the central needs of the company.
To facilitate team training and, more importantly, ignite the interest of the people who drive AB InBev's success, Aurora created the Aurora HUB. More than just a corporate university, the HUB serves as an education nucleus focused on teaching through incredible experiences led by internal and external experts.
To move towards this desired unity, AB InBev has implemented a program called Aurora, which trains teams from various regions worldwide to align their processes and data according to the central needs of the company.
To facilitate team training and, more importantly, ignite the interest of the people who drive AB InBev's success, Aurora created the Aurora HUB. More than just a corporate university, the HUB serves as an education nucleus focused on teaching through incredible experiences led by internal and external experts.
In this project, in collaboration with the nw2 team, my role was to create the name, develop the visual identity, and design the functionality of the Aurora HUB. This involved determining its key features, learning formats, and identifying the primary target audience for the project.
To accomplish this, we engaged in extensive conversations with members of the Aurora and AB InBev teams, as well as conducted thorough research to better understand the program's needs, explore the most effective solutions, and devise an actionable plan.
In this project, in collaboration with the nw2 team, my role was to create the name, develop the visual identity, and design the functionality of the Aurora HUB. This involved determining its key features, learning formats, and identifying the primary target audience for the project.
To accomplish this, we engaged in extensive conversations with members of the Aurora and AB InBev teams, as well as conducted thorough research to better understand the program's needs, explore the most effective solutions, and devise an actionable plan.
We designed a multi-format platform with a stunning interface, gamification elements, and a wealth of content in text, audio, and video formats. The platform empowered employees to create and share their expertise, allowing us to equip the AB InBev team with knowledge in the ways they prefer to learn.
Given the sensitive nature of the information that contributes to AB InBev's position as the world's largest brewer, I am unable to provide further details about the HUB. Nevertheless, I can assure you that being part of a globally impactful project that strengthens the world's leading brewer is immensely rewarding.
We designed a multi-format platform with a stunning interface, gamification elements, and a wealth of content in text, audio, and video formats. The platform empowered employees to create and share their expertise, allowing us to equip the AB InBev team with knowledge in the ways they prefer to learn.
Given the sensitive nature of the information that contributes to AB InBev's position as the world's largest brewer, I am unable to provide further details about the HUB. Nevertheless, I can assure you that being part of a globally impactful project that strengthens the world's leading brewer is immensely rewarding.
Projects
Other works
Projects
Other works
Projects
Other works
Website and software project for Asto Technology.
SaaS
UX/UI
Web
Branding and social media project for the fourth largest Brazilian company.
Branding
Social Media
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com