Asto

SaaS

UX/UI

Web

Asto is a Brazilian education startup operating in the technology field. Their mission is to equip students with essential development skills and facilitate their successful entry into the job market.

In this project, I played a pivotal role in shaping Asto's brand identity and market positioning. I led the creation of the brand name, visual identity, and developed engaging graphic and textual content for their website. Additionally, I crafted a user-friendly interface for the Asto system.

My initial focus was on defining the key features of the software's minimum viable product (MVP), ensuring that the website effectively showcased Asto's unique strengths and advantages.

This stage involved extensive market research, aiming to identify unique aspects that could be incorporated into Asto's business model and subsequently integrated into the startup's software. I facilitated ideation sessions with Asto's co-founders, and to be honest, I couldn't even begin to count the number of post-it notes used during this process 😂.

My initial focus was on defining the key features of the software's minimum viable product (MVP), ensuring that the website effectively showcased Asto's unique strengths and advantages.

To bring the project to life, I started with wireframes, enabling me to experiment with various layout structures and optimize the user experience. This was followed by the development of a high-fidelity prototype that closely resembled the final website and software, allowing for thorough testing and refinement.

Throughout the approximately 6-month duration of the project, I assumed full responsibility for the design aspect, while maintaining close collaboration with Asto's co-founders, Felipe Lira and Carlo Marinoni. Their valuable insights and involvement ensured a collaborative and successful outcome.

The project is still in the development stage and is expected to be launched during the upcoming year.