Levilo
Levilo
Branding
Naming
Graphic Design
Levilo is a Brazilian startup that develops management and logistics software specifically designed for restaurants offering delivery services. The platform is widely used by restaurants throughout Brazil and has received excellent reviews from its users.
In this project, my role was to create the name, and visual identity, and prepare the initial materials for the company to implement its new branding as soon as it was finalized.
Levilo is a Brazilian startup that develops management and logistics software specifically designed for restaurants offering delivery services. The platform is widely used by restaurants throughout Brazil and has received excellent reviews from its users.
In this project, my role was to create the name, and visual identity, and prepare the initial materials for the company to implement its new branding as soon as it was finalized.
After extensive periods of generating alternatives (around 200 names), conducting competitor research, and checking name and website domain availability, the chosen name was Levilo, which means "elevator" in Esperanto.
The concept of elevating served as the foundation for the name, as the company's purpose is to support and empower small entrepreneurs, helping them reach new heights in their businesses with the assistance of the startup.
After extensive periods of generating alternatives (around 200 names), conducting competitor research, and checking name and website domain availability, the chosen name was Levilo, which means "elevator" in Esperanto.
The concept of elevating served as the foundation for the name, as the company's purpose is to support and empower small entrepreneurs, helping them reach new heights in their businesses with the assistance of the startup.
The visual identity is based on the concept of modularity, drawing inspiration from Levilo's own platform, where clients can customize and access different services according to their business needs.
To represent the modular structure of Levilo's software, I developed graphic elements with vibrant colors that can be freely used within the established guidelines, making it easier to apply the elements consistently across various graphic materials.
The visual identity is based on the concept of modularity, drawing inspiration from Levilo's own platform, where clients can customize and access different services according to their business needs.
To represent the modular structure of Levilo's software, I developed graphic elements with vibrant colors that can be freely used within the established guidelines, making it easier to apply the elements consistently across various graphic materials.
To ensure a smooth transition to the new branding, I prepared a comprehensive visual identity manual and various materials that would assist the startup in presenting its new identity to both new and existing clients. These materials included social media templates, profile images, complete stationery sets, promotional kits, and more.
Whenever I work on a branding project, I prioritize creating an identity system that is easy to apply, considering that it will be used not only by designers but also by individuals from different departments within the company, just like Levilo.
To ensure a smooth transition to the new branding, I prepared a comprehensive visual identity manual and various materials that would assist the startup in presenting its new identity to both new and existing clients. These materials included social media templates, profile images, complete stationery sets, promotional kits, and more.
Whenever I work on a branding project, I prioritize creating an identity system that is easy to apply, considering that it will be used not only by designers but also by individuals from different departments within the company, just like Levilo.
Projects
Other works
Projects
Other works
Projects
Other works
Website and software project for Asto Technology.
SaaS
UX/UI
Web
Service design for a global sustainable energy supplier.
Service design
Learning
Service design for a global sustainable energy supplier.
Service design
Learning
Service design for a global sustainable energy supplier.
Service design
Learning
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com