Exploring Brasília
Exploring Brasília
Web
UX/UI
Research
Exploring Brasília is a project aimed at promoting the well-being and utilization of public spaces in the city of Brasília by its residents. It organizes events and activities encompassing art, sports, leisure, politics, and more.
These events and activities can be organized by city authorities and administrators, as well as by the community itself, empowering residents to transform their neighborhoods into gathering points and public spaces for the city.
Exploring Brasília is a project aimed at promoting the well-being and utilization of public spaces in the city of Brasília by its residents. It organizes events and activities encompassing art, sports, leisure, politics, and more.
These events and activities can be organized by city authorities and administrators, as well as by the community itself, empowering residents to transform their neighborhoods into gathering points and public spaces for the city.
To bring this project to life, I defined the necessary steps to achieve the best graphic and user experience, always considering the needs of the population. This process involved tasks such as creating a mind map, utilizing tools to identify the population's requirements, searching for visual references, establishing information architecture, developing wireframes, and more.
To bring this project to life, I defined the necessary steps to achieve the best graphic and user experience, always considering the needs of the population. This process involved tasks such as creating a mind map, utilizing tools to identify the population's requirements, searching for visual references, establishing information architecture, developing wireframes, and more.
Regarding the interface design, after defining the user flow, I created wireframes that served as a guide to apply the project's visual identity, which is based on the visual identity found in Brasília's signage.
The colors, typography, and use of arrows seen on road signs are prominent in the interface. If you have the opportunity to explore Brasília, you will notice these elements prevalent throughout the city. Important locations, public agencies, and institutions like the University of Brasília draw inspiration from these elements in their own visual identities.
Regarding the interface design, after defining the user flow, I created wireframes that served as a guide to apply the project's visual identity, which is based on the visual identity found in Brasília's signage.
The colors, typography, and use of arrows seen on road signs are prominent in the interface. If you have the opportunity to explore Brasília, you will notice these elements prevalent throughout the city. Important locations, public agencies, and institutions like the University of Brasília draw inspiration from these elements in their own visual identities.
This was a project in which design played a role from the very beginning, utilizing design thinking as a foundation. From identifying the key needs of the website's users to developing the interface to be used, the design aspect was thoroughly considered. I firmly believe in design as a tool for social transformation, and this project is a testament to that belief.
Having worked with George previously when he was CEO of The Nature, we knw that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
This was a project in which design played a role from the very beginning, utilizing design thinking as a foundation. From identifying the key needs of the website's users to developing the interface to be used, the design aspect was thoroughly considered. I firmly believe in design as a tool for social transformation, and this project is a testament to that belief.
Projects
Other works
Projects
Other works
Projects
Other works
Branding and social media project for the fourth largest Brazilian company.
Branding
Social Media
Service design for a global sustainable energy supplier.
Service design
Learning
Service design for a global sustainable energy supplier.
Service design
Learning
Service design for a global sustainable energy supplier.
Service design
Learning
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com
Let's Talk
It's time to work together
I'm eager to learn more about your company and your projects. Send me an email!
You can contact me at:
sousajoaodesign@gmail.com